Nike has finally taken a knee, kicked in the cajones by its one time customers. They have had it. In April 2026, the chief operating officer, Venkatesh Alagirisamy announced a cut of about 1,400 global operations jobs, especially from the technology department as part of Nike’s business reorganization. In September of that year, Nike exited the S&P 100 after its shares fell by 40 percent.
Stock price imploded 52 Week Range36.17 – 76.97
The Direct-to-Consumer (DTC) Misstep: Nike pulled back from traditional retail partners to focus heavily on its own direct sales, accidentally handing valuable shelf space and momentum straight to rising competitors like Hoka and On.
Sluggish Innovation & Alienated Shoppers: Consumers started pushing back against steeply rising prices ($150–$220 for standard sneakers) coupled with a perception that products were losing their cutting-edge edge and quality. [1, 2]
Shifting Market Dynamics: A mix of slumping digital sales, declining revenue in China, and changing consumer habits left the brand struggling to maintain its cultural dominance.
Post from 2018 below:
Nike spit in our face by embracing a rabid dog, who BTW is a low life human being that has stirred up the racial pot of injustice. The mistake Nike has made is two fold; one, giving space to a racist and two, calling White people racists by giving him a voice. But we will not take a knee from anybody, we are TRUMP, we are MAGA, We Are The People. So take that Nike, we will bring you down; wait ‘n see. Yesterday’s $4,000,000,000 (that’s right, 4 billion) torch of your market value is nothing. The worst is yet to come.
We have economic power, we will use it. You will suffer your ill advised decision. Patriot Americans will see to it that Nike suffers many time over. Their sales will take a knee, their stock will take a knee and it will get to the point where their stockholders will give a knee to the Nike brass. “So, let it be written, let it be done.”
What brings us to this racial divide? At first glance we refer back to 2008, the year of Obama’s victory. White people, yeah White people opened up their hearts embraced the idea of bridging the racial divide by electing Obama. And in return Obama turned out to be the racist president ever. He divided, but he did not conquer; we know this to be true because Trump won.
So you take this guy who likes to go down on the knee and suddenly he has an audience due to the opportunity afforded him by his employer. He was a nobody before and he is still a nobody.
Kaepernick is of mixed race. He was born in 1987 in Milwaukee, Wisconsin, to Heidi Russo, a 19-year-old white woman who was single at the time. His birth father, an African American man, left Russo before Colin was born. Sounds like Obama’s biography doesn’t it.
What is his gripe? He has millions, lives in a castle, had a good job, was pampered in college because of his athletic prowess. We will tell you what his gripe is! He is of the same cloth of Obama who despises White people because a great many of them don’t like Black people. That is the bottom line. It is not that the so called racist “white people” don’t like Black people, they don’t like Black people who don’t know how to behave. Hey Kaepernic, take your Chicago and shove it where the sun don’t shine. You are nothing to the Patriot Americans and service members who honor our country and defended it with honor. You are not an American.







